6 Ways for Digital Agencies to Acquire Clients

In this article, you'll find six ways digital agencies typically acquire new customers.

We're going to keep this short, sweet, and simple, only outlining a few key ways digital agencies drum up business.

1. Referrals

The best marketing is doing great work for your customers.

Put another way, your customers should be your best salespeople.

2. Partnerships

Form strategic, win-win partnerships with other vendors who already work with your ideal customers on a daily basis. For example, if you are looking to sell your product or service to small digital agency owners, you might form a partnership with a coach or consultant that works with small digital agency owners. Incentivize them to send business your way by offering a 10% referral fee.

It's hard to form a partnership overnight. You have to build real relationships, which can take years. Start by sending LinkedIn connection requests to people you could see yourself partnering up with. Then, send them a message just striking up a conversation without asking for anything, and let the relationship materialize organically from there.

3. Cold outreach

A cold email outreach campaign is a customer acquisition channel you can easily stand up in a week or two. Lemlist and Instantly.ai are good cold email campaign softwares. Note that your close rate will be lower here than with leads you get from referrals and partnerships, but it is still worth setting up because this is a channel almost fully within your control, where you can turn the dials up at any moment. It's hard to do that with the above channels.

4. Social media

Post value on social media and, over time, you'll get some leads here.

5. SEO

This one will take a while to actually work. SEO is a long game. You can't just post a few articles this month and hope people will find you. You have to continue to post articles, month after month, building your domain authority, month after month. Be consistent in your simple SEO efforts over the long haul, and people will start finding you organically through search.

6. Ads

We don't have much experience here, but this can definitely work for digital agencies.

That's a wrap

That's it! We promised to keep it simple. Above are six major ways digital agencies acquire new customers.