A Counterintuitive Approach to Scheduling BETTER Appointments via Cold Email

In this episode, Jordan Paris delves into a counterintuitive finding about cold email prospecting. He suggests abandoning the typical methodology of manually proposing dates and making prospects visit your website instead. This, he argues, results in warmer, better-qualified leads and ultimately, more productive meetings. Jordan believes that even if it leads to fewer appointments, it ensures a higher quality of conversation, saving time for everyone involved.

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